Optiva is an integrated suite of marketing technology tools developed by Marketecture and built around the specific needs of in-house b2b marketers.

The suite comprises:

• Enterprise Level Content Management System
  • Do you want an enterprise level CMS platform, without an enterprise level price tag?
  
  
• Email Marketing Management System
  • Do you need a self-serve tool? Fully managed?
  • Is "off the shelf" frustrating you?
  
  
• Microsite Creation Tool
  • Do you want to create your own campaign microsites?
  
  
• Intelligent Content Tool
  • Do you want to know precisely what content new website visitors from search engines are looking for and then dynamically give it to them?
  
  
• Offline/Online Campaign ROI Analysis Tool
  • Do you want to find out where prospects are in the buying cycle from their interactions with your online brand?
  • Do you want a simple and intuitive interface to report upon all offline and online marcomms activity?

The problem
The reality in 2008 for most b2b businesses is that your website is now the hub of all your marketing activity as well as your key brand touchpoint.

This presents an unprecedented opportunity for you to measure and improve marketing performance - whilst lowering costs at the same time. Unfortunately, for too long marketers have been working with technology built from a ‘techie’ mindset – not a marketing professional's.

b2b marketers are often stuck with multiple tools and systems that confuse rather than improve. They try to join up the dots but get hit with different interfaces for content management systems, email systems, web analytics tools etc.

The result - the tools don’t get used and huge opportunities and investments get wasted.

The Optiva solution
We have turned this on its head by developing a single, simplified marketing technology platform that is driven by marketing process and operated by human beings.

Optiva is a suite of technology tools designed and specified by b2b marketers asking questions, such as:

• Can I reduce ongoing web development costs but still maintain a high level of design integrity within my online presence?
  
  
• Can I measure email responses beyond click throughs to predefined interactions on the website that can be measured and acted upon?
  
  
• Can I provide sales teams with an immediate and actionable insight to act upon prospect/customer interactions with my brand communications?
  
  
• Can I ensure that the performance of my offline direct response marketing activity is instantly measured through intuitive web analytics that actually mean something to me?
  
  
• Can I quickly and cost-effectively create my own extranets and microsites for prospects/pitches and tailor branded content specifically for them?
  
  
• Just what can I do online that is better than what I am doing at the moment?

Get in touch today to see if Optiva could take your marketing communications to a new level.