Marketecture announces pro.manchester account win pro.manchester, which represents the financial and professional community across Greater Manchester, has appointed specialist b2b marketing support agency, Marketecture to design and develop its new website and provide ongoing online support services.

Representing over 280 member firms, ranging from accountants, bankers, lawyers, architects and property developers through to construction consultants, insurance companies, brokers and independent financial advisers, pro.manchester aims to generate opportunities for Manchester based professionals, promoting their skills and expertise, at a local, national and global level.

Marketecture, which is gaining a reputation as a key player in the North West b2b marketing arena, has won the contract to significantly enhance pro.manchester’s web presence, providing a more interactive experience and delivering greater value to the organisations existing and potential members.

Rachel Smith business development manager at pro.manchester, comments: "We have ambitious plans to completely revitalise our website over the coming months and require a marketing support agency that can provide the right mix of website design flair and experience, as well as sound business acumen and creative ideas. The team at Marketecture possesses significant experience in professional services marketing and this was highly evident from the ideas presented to us, which will allow us to engage with our members and to provide a very useful information portal. We are sure that Marketecture will deliver across all of our criteria."

Central to the win is Marketecture’s proprietary Content Management System (CMS) platform, Optiva, a suite of technology tools, designed by Marketecture specifically with b2b marketing professionals in mind. Optiva provides an enterprise level, robust and secure CMS platform, with a range of features including an integrated email system, making it easy to manage and monitor the success of in-house email campaigns, an event management system, survey tools, and interactive discussion forum tools.

Responding to pro.manchester’s specific requirement for a website that enables increased membership engagement, Marketecture is developing tools within the site which will enable members to create, maintain and develop their own unique pro.manchester microsites.

A young pro.manchester microsite will also be created, providing an insight into professional life in the City, interviews with current young members, and profiles of key employers.

Managing director Michael Clark comments: "pro.manchester is an extremely proactive organisation. The new website needs to not only increase the value of membership to non-members and registered users, but also needs to improve the measurability of future marketing activity, and the marketing intelligence available to the pro.manchester business development team. The teams at Marketecture and pro.manchester possess all the expertise, innovative thought and technical knowledge to ensure that this partnership is a success."

For more information please get in touch.