Business Post, the UK’s largest independent parcel, mail and logistics services company, has launched a new corporate website developed by specialist business-to-business marketing agency, Marketecture.

Specifically designed with the ‘visitor experience’ in mind, it is envisaged that the new site, at www.businesspost.biz will encourage greater interaction by site visitors, whilst also positioning the brand as a one-stop premium provider of mail and carrier services. Business Post customers also have access to an enhanced dedicated area, where they can view real time delivery information and reports, request quotes and book mail and parcel collections online.

Built upon Marketecture’s proprietary ‘Optiva’ Content Management System (CMS) platform, the site is already attracting over 100,000 visitors a day. As phase two development kicks in, which includes a raft of new interactive tools and Search Engine Marketing activity, it is hoped that this number will continue to increase.

Nigel Procter, head of group marketing, Business Post, comments, “Business Post operates in a dynamic and highly competitive market and to keep ahead of the game we need a web solution which provides complete flexibility to support our ambitious plans for growth. Our design and technical requirements on this project were complex due to the structure and changing needs of our business however, Marketecture has provided us with a fantastic platform on which we can continue to develop our online marketing strategy.

He concludes, “We were impressed by the amount of time the team at Marketecture invested upfront in working with us to define the site navigation and information architecture to reflect the way our business works in reality – we also believe their understanding of our market has resulted in a far more engaging visitor experience which we intend to develop even further based on the analytics we will have access to.”

Stuart Crow, client services director, Marketecture adds, “Our working with a leading brand, such as Business Post, has enabled our team to showcase our skills across all aspects of a web project, from initial strategy through to design and build. As we have built on our relationship we can now work with the team at Business Post to ensure they maximise the benefit from their investment moving forwards.” For more information please get in touch.