Marketecture has appointed a dedicated business to business specialist to further develop its PR offering in response to growing client demand for an integrated agency service.

Abi Barnett joins the senior management team as Account Director and moves to Marketecture with over ten years experience in journalism and agency-side PR. Our working with established Marketecture PR clients including Eric Wright Group, Urban Vision, SDLC and J2 Retail Systems, Abi will be leading a team of PR professionals and developing PR opportunities within Marketecture’s core client sectors; property and construction, professional services, transport and logistics and IT.

Abi comments: “I believe that Marketecture’s niche positioning as a pure b2b agency has strong appeal, particularly for clients who view PR as a ‘fluffy’ industry and want something a little more commercially driven. Companies need to trust that the advice they receive will fit within their business objectives, and Marketecture’s PR offer is designed to add genuine value as part of our clients’ broader marketing strategies.”

She continues: “The management team at Marketecture is very ambitious and is driven to make Marketecture a major player in the North West b2b agency arena within the next two years. It was this vision and energy that really attracted me.”

Michael Clark, Managing Director of Marketecture comments: “We don’t currently have a stand-alone reputation for offering PR services, but our clients are increasingly requesting our support in this area as they trust our judgement as to where it would add real benefit to their current activities. We have plans to grow the PR division significantly over the next 12 months and Abi’s skills and experience are a great fit with both our business and our client base.” For more information please get in touch.