b2b guides
Who is it for?
The in-house b2b marketer looking to get a practical ‘warts and all’ understanding of getting PR to deliver in the mix.
What’s in it?
- Resource - sorting the wheat from the chaff
- Keeping the press well fed
- Talking to journalists - removing the fear
- No such things as bad press?
Click here to download (Adobe PDF)
The b2b marketer's guide to e-marketing
Who is it for?
The in-house b2b marketer looking to make sense of e-marketing -
Non-technical, no-hype and no-nonsense.
What’s in it?
- Why is e-marketing unnecessarily complicated?
- Reaching for the ROI holy grail
- What seems to be working in b2b e-marketing…and what isn’t?
- Some of the next big waves to catch
Click here to download (Adobe PDF)
The b2b marketer’s guide to conducting marketing research
Who is it for?
The b2b marketer looking to get familiar with market research.
What’s in it?
- Where you should start in the planning process?
- What questions do you want the research to help you answer?
- Outsourcing research - what should you consider?
- What is the best research methodology to employ to meet your objectives?
Click here to download (Adobe PDF)
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